Angry birds plush retail license#

Combined with the added income sourced from both Angry Birds Space and Amazing Alex, the site estimates Rovio could end the year on 150 million in revenue, equal to $186 million. Merchandise made up around 30 percent of Rovio's revenue in 2011 equal to 22.6 million (around $28.1 million) though that's a figure that could double throughout the course of the current financial year.

Angry birds plush retail license#

'We needed a home run,' added Shamus, claiming though it was hard work convincing the firm's retail clients that Angry Birds had been a success, it was rhe 'non-obvious' license the industry needed. Angry Birds Chuck Yellow Bird Microbead Bean Bag Pillow. Angry Birds Ruby Red Angry Bird Backpack Purse. Angry Birds Rio BLU & JEWEL Macaw 8 Plush Stuffed Animal 2011 Commonwealth. A common wealth 'Plush was basically a dead category for the last few years,' said EVP of Commonwealth Toys & Novelty Lisa Shamus. Toy Factory Angry Birds Yellow Hatchlings 2019 Plush (310-430-4) 19. That's double what was sold last year and, according to calculations by ArcticStartUp, could help total Rovio revenues for the year top 150 million equal to around $186 million.

With a claim that Rovio has single handedly rejuvenated the plush toy industry, Commonwealth Toys & Novelty has claimed it will sell $400 million worth of Angry Birds merchandise in 2012.